Calculate your daily ad spend, campaign budget, clicks, conversions, CPA, revenue and ROAS. Use it for Google Ads, Facebook Ads, Instagram Ads or other paid campaigns.
Enter any two fields and the calculator will solve the third automatically.
CPC can estimate clicks directly. If CPC is blank, CPM + CTR can estimate clicks instead. Add conversion rate to estimate conversions and CPA.
Add average revenue per conversion to estimate revenue and ROAS. If your conversion is a lead, add a lead-to-customer rate to model customer revenue.
*Estimated profit and break-even ROAS are shown only when other variable costs are entered. These are simplified planning estimates and do not include fixed costs, taxes, returns or attribution effects.
Enter total budget and campaign days to calculate average daily ad spend.
Use CPC or CPM + CTR to estimate clicks and impressions.
Add conversion rate to estimate conversions and cost per acquisition.
Add revenue per conversion to estimate revenue and ROAS before scaling spend.
