Calculate website, marketing, lead, or sales conversion rates — and work backward to find the visitors or conversions you need.
Use this calculator for website conversion rate, marketing conversion rate, lead conversion rate, or sales conversion rate. The mathematics is the same; the definition of the starting population and conversion changes.
Enter the relevant visitors, leads, or clicks and completed conversions. The calculator divides conversions by the starting population and multiplies by 100.
Enter a target conversion rate and desired conversions. The planner estimates how much traffic is required at that rate.
CTR measures impressions that become clicks. Conversion rate measures the relevant visitors, leads, or clicks that complete the desired action. They describe different funnel stages.
There is no single conversion rate that is automatically good for every business. Industry, traffic source, offer, device, funnel stage, and conversion definition can materially change the result.
