Calculate Instagram engagement, sponsored-content rates, and campaign costs in one place.
Use followers for a classic post ER, reach for a reach-based view, views for video/Reel performance, or Multi-Post for a broader sample.
Add likes and comments, plus optional saves and shares where you have reliable data. Keep the same reporting period when comparing posts.
Use Engagements/Post and Engagements/1K alongside ER so a high percentage is not mistaken for high total audience activity.
Single posts can be unusually strong or weak. Comparing several recent posts gives a more stable view of account performance.
Set your own rate per 1,000 followers instead of hiding an unexplained market number inside the calculator.
Posts, Reels, Stories and bundles use different content multipliers because the work and placement are different.
Niche, engagement, usage rights, exclusivity and direct CTA requirements change the estimated value.
The result is an estimate, not a guaranteed market price. Audience quality, location, niche and negotiation still matter.
Your total campaign budget is divided by the number of campaign days.
Estimated impressions use your CPM assumption: budget ÷ CPM × 1,000.
If CPC is supplied, clicks are budget ÷ CPC. Otherwise, CTR can be used with estimated impressions.
If you add a target conversion count, the tool shows the implied conversion rate from the estimated clicks.
Estimated impressions = Budget ÷ CPM × 1,000.
If CPC is provided, estimated clicks = Budget ÷ CPC. If CTR is provided instead, clicks = impressions × CTR.
